The Christian groups (not just the Mormons in the state of Utah) put a lot of pressure on "Brokeback Mountain". I suspect they have something to do with "Brokeback Mountain" not winning Best Picture at the Academy Award (Oscar). The religious leaders claim that the movie is setting a bad example on family value.
Christians are trying to influence politics, businesses, entertainment and music in America.
Last year, there was a "BusinessWeek" magazine article called "God, Inc"